How has globalisation affected the forms of entertainment in Essay

How has globalisation affected the forms of entertainment in contemporary societies Provide examples from a country of your cho - Essay Example This term is most commonly used to describe the effects of international trade but applies to trade of all sorts of industries. Global village is a terminology used to describe a new kind of globalization presenting us with an interconnected world and a global collected culture. Globalization affects world economies and cultural identities. There are several reasons for this increasing global competition. Free trade agreements and economic unions have reduced protection for industries. Consumers can now purchase goods and services from other countries with no import controls. Improved travel links and communications between all parts of the world have made it easier to compare prices and qualities of goods from many countries. This has further developed as the internet has become more widely available worldwide. Business in every sector of the economy are now striving to enter the global market be it science, manufacturing or entertainment industry. Globalization has led to more choi ce and lower price for consumers. It has forced firms to look for ways of increasing efficiency. Inefficient producers have gone out of business. Many firms have merged with foreign businesses to make it easier to sell in foreign markets. This is one of the reasons behind the growth of entertainment industry (Stimpson, 2006). ... When we talk about the effects of globalization on all forms of entertainment in contemporary societies, it is important to realize that it is the global mass culture that we are dealing with. It comprises of new and modern ways of cultural exchange in the entertainment sector which may include movies, music, television and internet to name a few. Accumulated forms of communication create images that cross different linguistic boundaries more quickly and conveniently than many goods and services. This global mass culture has entered, influenced and revolutionized the lives of people in modern societies and this culture of imagery and graphic arts has altered the forms of entertainment, leisure and fashions of advertising. Mainly the Western culture has a strong manipulative influence on cultural values (Robertson, 2008). Globalization especially in the entertainment industry is mainly criticized for affirming other country’s cultures and traditions onto another. People of ethn ic beliefs do not easily accept the interference of different and modern cultures and traditions for it alters their own cultural identity and personality. This can be observed when people’s decade old lifestyles start transforming and with a change in their culture and norms change with foreign influences. With globalization or entrance of different cultures in the world economy, humans try more than ever to preserve their cultural identities and traditions. This diversion of culture comes as a threat to them. But the point is to realize, accept and acknowledge cultural differences and diversity across the world. This is called cultural pluralism. This occurs with